PR Tips for Getting Publicity
Write your own story
If possible, publish your own newsletter. You can piggyback media to send out your message. But having your own outlet can help you churn out great content more frequently. Decide to publish regularly either once a week or at least once a month.
Don’t let the newsletter become a propaganda device, encourage your staff to also contribute. The key is to have your own medium and platform where you can engage with your audiences on your terms.
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