PR Tips for Getting Publicity
Hold a media event
The media is your go-to medium to disseminate your message. Hold a press conference or a media junket whenever you have something important to announce. Don’t do it only when there is a crisis. Remember what you announce needs to be real news—otherwise, the media will not run it and see the event as a waste of time.
These events will give the media a chance to ask questions in a way that a press release does not. Thus, help build a more robust story on your business. Use the opportunity to further build in some time for journalists to talk one-on-one with your partners, customers and staff. Schedule the event to suit the media’s deadlines and always consult with them beforehand.
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