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PR Tips for Getting Publicity

Get the media’s attention

The key to getting media coverage is to offer them a story that they can’t resist. You will need to understand your marketing message and creatively craft them to get maximum impact. Understand that the media is looking for news – anything that is new, different, and creative. You will need to build a good relationship with your local paper or TV station. Try to have consistent engagement with them so that the press doesn’t omit you because they don’t know about you.