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PR Tips for Getting Publicity

Cover All your Angles

Being truly newsworthy is a golden opportunity to leverage your brand and it can be a good publicity opportunity. Being consistently relevant to the news is even greater. Think through all the angles when you decide to engage with the media. Know what the media likes, and give it to them.

Never send out a blanket release to everybody—it just creates work as journalists try to figure out the relevance of the story.

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